Samu Communications | Samu Blog
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Blog

Samu: Free Communications Training

  What skills are needed to work in communications? There is no easy answer to that, the jobs are constantly evolving. So much so that enrolling in a three year course now will inevitably mean that the contents of the curriculum will have either dated or...

Samu: Twitter, politics, and MPs

Communications for change? For smaller charities, social entrepreneurs or activists the costs for a public relations agency with a specialist in public affairs will most often be prohibitive. There are good reasons for this. The management of public affairs is an involved process which can extend to...

Business Ethics and the Microsoft Dilemma?

  It is easier for an organisation to build upon its founding values than for a company to change. Being a value driven individual or organisation has many benefits, but we are faced with difficult business decisions on a daily basis. Some days the decisions to...

Ruler and cutting board

Samu: Measuring for Management

  As BI (Business Intelligence) services move out of the corporate sector into the world of SMEs so the metrics of KPIs (Key Performance Indicators), and their inherent problems should become a management concern. This is a serious issue for all company staff, investors and stakeholders,...

Samu: How to appeal to people… and other primates?

  My starting point for writing this came after reading the Diane Schwartz's PR News Blog 'PR is Sales is Marketing is Advertising'. It caught my attention with the first sentence, answering the question posed in the title. ‘The lines are blurry’. This resonated, having just...

Samu: Digital trends in communications

  Although prediction of future events can be fraught with failures, looking around the third sector job market there are some clear trends in recruitment. These can help to establish what organisations consider are their future priorities. Allied to the communications industry predictions of what our...

vibrant, advertising

Samu: What is Better Than Perfect?

  or how to improve project reporting Perfect is a term which is most often used to describe other concepts, additional values. It originates from the Latin Perficio, to end, to finish. So, be warned, for this blog to reach a state of perfection will take approximately 6 minutes. So...

The science of giving

and its implications for communications Scientific advancements can help refocus your communications, they can help ensure your messages achieve the desired affect and this is especially important for social entrepreneurs, co-operatives and charities. But not all is rosy. Scientific discovery has also, inadvertently, hindered communications, resulting...

Functions required in website redesign

  All websites will need a redesign at some stage. It may be prompted by a change in strategy; re-branding for instance or moving to a content marketing approach, or from a realisation that increasingly traffic to your website is from mobile devices and you need...

Q: Social Media? A: Share this!

A plethora of pitches There are many companies out there that will sell you potential, after all it’s easier to sell that than the truth, especially when it comes to social media. If, for example, I promised to give your product or service exposure to 50%...

Samu: Who wants to pay forever?

At Samu, we work mindfully with data. We build things with data, we know it is the lifeblood of many businesses. We are aware that any relationship where you allow us access to your data is  about trust. We take client confidentiality seriously, placing it at...