Samu: Building a website for a start-up
It’s always an exciting time when a contract is successfully negotiated and the brief is open to discussion. Design briefs are the essential element to smooth customer relations and to speed up the processes for both clients and designers.
Often start-ups struggle with these as they can pose some fundamental questions about a company’s communications before they have even started trading. Altering a design as they go along, can be both costly and confusing to customers, so there is pressure to get it right at the start.
So it was a with a great sense of relief that when we were approached to design the Radio Tunes site, we knew we were working with clients who were media professionals, with backgrounds in PR and radio broadcasting. The design processes were contracted; whilst all the ten items in Canva’s excellent blog ‘Writing an Effective Design Brief’ were followed they were not as protracted as they can be with an existing company with its own history of design elements, or a start-up without a clear idea of who their audiences are.
This enabled us to spend more time to undertake competitor research, noting what did and did not work, to present a very simple interface with just nine options on the home page. A tenth may be added soon as the partnership develops its own blog.
The Australian government has a fine template design brief, freely available, in MS Word format, which is useful for any sort of company to use prior to embarking on a project.