Samu Communications | leadership
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leadership Tag

  It is easier for an organisation to build upon its founding values than for a company to change. Being a value driven individual or organisation has many benefits, but we are faced with difficult business decisions on a daily basis. Some days the decisions to...

Ruler and cutting board

  As BI (Business Intelligence) services move out of the corporate sector into the world of SMEs so the metrics of KPIs (Key Performance Indicators), and their inherent problems should become a management concern. This is a serious issue for all company staff, investors and stakeholders,...

  My starting point for writing this came after reading the Diane Schwartz's PR News Blog 'PR is Sales is Marketing is Advertising'. It caught my attention with the first sentence, answering the question posed in the title. ‘The lines are blurry’. This resonated, having just...

We live in a world of digital leakage, where no amount of security measures are effective. If the NSA fail to protect their data then what chance an NGO? How a company responds to such challenges will ultimately determine the company culture, it's communications, and...