Richard Gunderman, Indiana University-Purdue University Indianapolis “The most interesting man in the world.” “Reach out and touch someone.” “Finger-lickin’ good.” Such advertising slogans have become fixtures of American culture, and each year millions now tune into the Super Bowl as much for the ads as for...
What skills are needed to work in communications? There is no easy answer to that, the jobs are constantly evolving. So much so that enrolling in a three year course now will inevitably mean that the contents of the curriculum will have either dated or...
My starting point for writing this came after reading the Diane Schwartz's PR News Blog 'PR is Sales is Marketing is Advertising'. It caught my attention with the first sentence, answering the question posed in the title. ‘The lines are blurry’. This resonated, having just...